To know what Landfiles does with the data collected, we must go back to the very foundation of the company. A brief look back at its objectives and how it works.
Landfiles is basically a collaborative system. It allows each group of farmers to share information, as on traditional social networks such as Facebook or Instagram, but by capitalizing on it; that is, it remains available and easily retrievable. In fact, Landfiles is like a large encyclopedia, unique in its kind, resulting from the knowledge and techniques of each farmer. Landfiles’ strength lies in its ability to network groups in one click! Thus, Landfiles is perfectly suitable for networking GIEEs and building a beautiful knowledge base.
Landfiles allows a unique and adapted advice
Landfiles assumes that it is not possible to give the same advice to all farmers. Indeed, each farm is unique not only because of its environment but also because of the people who run it. On the other hand, it is possible to support the latter so that they can be inspired by farm techniques in the same context. This is one of Landfiles’ founding ideas, hence the creation, through application, of groups of farmers and the networking of these groups.
Landfiles offers farmers the opportunity to join groups according to different themes. Specialized advisors lead each group. In addition, each parcel of a farm has its own publication thread. Also, when the farmer has a technical question on one of his plots, the other farmers in the group or the advisor can answer it and this all the more easily as they actually have access to the history of publications and exchanges. Landfiles is therefore totally transparent since no answer is given without having been openly presented.
Landfiles’ business model
Unlike some web business models, Landfiles does not live by reselling its data or advertising! Landfiles’ business model is based on the sale of licenses and services, such as feedback from the field or the coordination of teams of consultants. Landfiles effectively makes it possible to set up networks of private groups, specific to any structure (chambers of agriculture, cooperatives, private companies, etc.).
Here is a comparison with social networks
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